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| Document Type | EBook | Document Title | Fundamentals of Business Marketing Research |
|---|---|---|---|
| Subject | Business Studies | Author or Source | David A Reid PhD, Richard E. Plank PhD |
| Academic Level | Bachelor | Language | English |
| Credits Required | 0 eCredits | File Name | Fundamentals of Business Marketing Research.pdf |
| Format | Sofar Downloaded By | 3462 Users |
| Dessription | This book provides an excellent, state-of-the-art overview of the field of business marketing research. It is written by outstanding scholars in the field and based on an impressive review of the literature. The book is a must-read for every scholar in the field of business-to-business marketing. It also provides interesting information for managers in business-to-business marketing.” |
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| Tags: | business studies, bachelors |
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