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Document Type EBook Document Title Fundamentals of Business Marketing Research
Subject Business Studies Author or Source David A Reid PhD, Richard E. Plank PhD
Academic Level Bachelor Language English
Credits Required 0 eCredits File Name Fundamentals of Business Marketing Research.pdf
Format PDF Sofar Downloaded By 3462 Users
Dessription This book provides an excellent, state-of-the-art overview of the field of business marketing research. It is written by outstanding scholars in the field and based on an impressive review of the literature. The book is a must-read for every scholar in the field of business-to-business marketing. It also provides interesting information for managers in business-to-business marketing.”
Tags: business studies, bachelors

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