| Dessription |
Most marketers lack a comprehensive understanding of the vast array of explicit and implicit marketing channels that Facebook offers – many of which have changed with the “new” Facebook designs - and most of which are “viral.” Goal of the author here is to provide an introduction to what’s possible on Facebook to the spectrum of marketers - from brand advertisers to volunteer grassroots evangelists. Tactics are divided into four categories: tools for guerilla marketers, tools for advertisers, tools for application developers, and tools for webmasters. Throughout and after each section, we’ve offered recommendations for your Facebook campaign strategy. Facebook offers many ways to get the word out and enable engagement with your brand in more compelling ways than were ever before possible on the web. Here’s how to get started. |
