| Dessription |
Although there is a lot of discussions on Google in general and AdWords in particular, yet only a few small businesses have ever advertised through AdWords. The pay-per-click technology, combined with the unfamiliar form of direct-response marketing, has so far kept most small businesses away from the potential benefits of AdWords. If few businesses are using it, even fewer are using it wisely. Marketing executives at large companies have been slow to embrace the direct-response model, having been trained in brand advertising that has little place in a results-accountable medium like AdWords. |
